What Does SEO Stand For? Top Search Engine Marketing Tips
August 22, 2019
What does SEO stand for? SEO stands for search engine optimisation. SEO work involves undertaking a range of on-page and off-page techniques to improve a domain’s position on SERP (search engine results pages) for valuable keywords.
Here are some top SEO tips:
- Start guest blogging.
Submitting guest posts to influential blogs in your niche can help to improve SERP rankings dramatically. Quality backlinks are a core part of any effective SEO strategy. You should be seeking to improve your URL’s link juice profile. Links to your website from external authoritative blogs in your niche are perfect for boosting URL link juice.
- Ensure your website is mobile-friendly.
Google started implementing mobile-first indexing months ago now, so it’s rare to find websites that are not using mobile-optimised design. If by chance, your own business website is still not using a responsive design theme, you need to upgrade today. A site that is not mobile-friendly is instantly penalised by Google’s ranking algorithm as mobile-friendliness is core ranking factor.
- Create long-form content.
Google now values long-form content more than ever before, so you need to ensure that your website contains some high-quality articles that exceed 2000 words. You also need to make sure that when you are building backlinks on blog networks, you publish posts longer than the convention 300 to 500-word length. Do you remember back in 2009 when you can submit a couple of dozen 150-word keyword-optimised posts to a private blog network and obtain almost overnight top positions on SERP? Those days are over. Long-form content is the future.
It’s important to make sure that all of the long-form content you publish on your website is also optimised for human visitors. Make sure that articles are easily scannable with highlighted key takeouts for those who have limited time. At the same time, don’t stop asking yourself the question
“What does SEO stand for?”
Leverage the power of social media platform.
Social media platforms like Facebook, Instagram and Twitter can be a great source of linkless mentions if you commit yourself to raising brand awareness. The reality is that linkless mentions are almost guaranteed to become a crucial SERP ranking algorithm factor in the months to come. Get a head start today.
Avail of professional SEO services.
If you run a business in a very competitor sector, seeking professional SEO services is almost going to be essential. You can’t outrank competitors with multi-million dollar marketing budgets using DIY SEO strategies. Just make sure you seek out white hat SEO service providers. If you find yourself working with an SEO agency that you suspect is utilising some shady practices, don’t hesitate to pull out of the service. Any use of black hat SEO techniques will result in permanent deindexing of your website’s URL and domain form all search results. Recovering from permanent deindexing as an online business owner can be next to impossible.
Revisit keyword research.
Keyword research is not a task you complete once and never revisit. You should always be on the lookout for low competition, high search volume keywords and longtail keywords related to your business niche.
Don’t forget about local SEO.
Local SEO is something that many businesses don’t know how to approach, especially those who specifically cater to a global consumer base. Regardless of your consumer base, local SEO can be very powerful as results are fast. You can spend less than $100 on a local SEO campaign and see almost instant results subject to the nature of your business.
At the beginning of this article, we asked the question “What does SEO stand for?”. Hopefully, you found the additional SEO tips also presented helpful and will seek to incorporate some them into your upcoming internet marketing campaigns.