August 22, 2019
There are many Search Engine optimisation(SEO) companies based out of or operating in London, but how do you sort the wheat from the chaff
Choosing the right London SEO agency can have major consequences for your business and the success and financial health of your organisation.
A first rate London SEO company that is focused on the financial success of your business or organisation will, not only see growth in your organic search engine traffic, but with the right SEO partnership, businesses in any sector can increase sales and decrease their advertising budgets for paid search and other forms of media.
SEO is the process of optimizing your website to increase search visibility and drive organic traffic growth. The process of optimising your website is a difficult process with many moving parts which all interact together to provide good or poor performance.
There is no worldwide recognised certification for SEO companies, this means that it’s often misunderstood by poor SEO agencies and clients alike. People who maintain that they have inside knowledge of Google’s algorithms, or who play up the mystique surrounding SEO, are, usually, lying.
Good SEO requires a deep understanding of how search engines work, attention to detail, and constant modifications since Google’s algorithms change almost weekly. This can only be gained through working with sites in many different sectors, running your own experimental sites and belonging to the best SEO learning programmes in the world. A good SEO agency’s biggest expense is, the training it invests in for its staff, followed by the tools it invests in and the level of experimental sites they run to allow trial and error experiments. If a SEO company does not have these resources in place, they are almost certainly at best guessing what works and at worst experimenting using your money and your websites!
These “Guessing agencies” use potentially damaging techniques like keyword stuffing, buying cheap ineffectual links, link stuffing and cloaking, these practices could mean that you lose ranking positions or at worst get your website banned from Google altogether.
Once Google’s bots discover that you’re using these techniques Google will demote your site in their rankings, which will decrease organic traffic.
When hiring a good SEO company, you should be very clear about your business goals. Never hire a company who does not insist on precise measurable goals and has the systems in place to monitor the performance of each goal.
Whatever you do, do not hire a SEO firm with the vague goal of “increasing organic traffic.’’ A good SEO firm will take the time upfront, to understand your business, what products or services you wish to promote and the value of each of these sales in terms of sales revenue and bottom-line profit.
When any decent SEO agency has gathered this information, they will be able to tell you the likely cost and timescale for ranking each of your chosen keywords on the first page of Google, which realistically is the only place you want to be. They will also be able to advise you on the return on investment over time for ranking each of these keywords. This can then be matched against your budget. When the ROI is simply not there, any decent agency will be able to recommend alternative strategies to achieve your business goals, or even advise you to find alternative means other than SEO of driving traffic to your website.
When looking for your SEO company make sure they have done all these steps with your involvement and that you fully understand the costs, likely ROI and timescales, also understand what progress will be achieved over time. SEO can take many months before you start to achieve the desired results.
Once you’ve outlined your goals and narrowed down your options to a few companies, it’s time to make sure that you and the company that you choose to work with have a clear method of charting your progress once you get started. In other words, what is the end goal of ranking for specific keywords?
A good SEO firm will explain the difference between SEO services and SEM services. SEO is the process of increasing organic rankings for your chosen keywords, this is typically tracked by the number of the organic impressions received in the likes of Google and Bing.
SEM usually covers the wider disciplines of number of visitors to site and number of conversions into sales for these visitors.
In our opinion getting hundreds of thousands of impressions is worthless unless people click on your SERP listing and go to your site. Even then if they read your content and don’t act this is virtually worthless unless your whole aim is to raise brand awareness.
The last thing to consider is can you work with the firm concerned; many SEO companies operate in isolation in a black box type environment. They have poor communication skills and do not adapt or report over time. If you have chosen, the right SEO firm you are likely not to need to change you’re SEO company you work with for several years as they will go out of their way to continually deliver value to your business.…